Digital Rakshabandhan / Wholesale-Retail Market Stalled in Ahmedabad, Dhoom Sale of Online Gray-Gift, Celebration Trend Changed

Ahmedabad. The Rakshabandhan festival has also felt the eclipse of the corona this year. Sales of ashes have declined in most of the wholesale markets in the state, including Ahmedabad. Traders say that even in the retail market, people have reduced sales of ashes due to fear of corona. This year, most of the siblings are seen celebrating Rakshabandhan online. This time the brothers who are unable to reach their sisters are sending gifts with the help of online and courier service. The brothers are sending gifts of saris, suits and expensive jewelery to the sisters by courier. In the midst of all this, the work and responsibilities of courier delivery agents have also increased.

Brothers are sending gifts to sisters by post as well as private courier

The trend of celebrating virtual or digital guard from laptop this year

In the wholesale market in Ahmedabad, the sale of ashes has declined by 70 to 75 percent. Even in the retail market, traders say the sale of ashes is as low as 50 to 60 percent. On the day of Rakshabandhan, the sister goes to the brother's house and ties him in ashes. Also on this day, the whole family celebrates this festival together, but this year it is very difficult to make it possible. On the other hand, according to traders, the ashes have become very low due to lockdown due to corona. While the customers who want to buy ashes due to fear of corona also do not come. The traders are just sitting in the shops filled with ashes. But people are avoiding buying ashes killed out of fear. However, with the exception of siblings living under one roof, there is a growing trend of many siblings celebrating virtual or digital Rakshabandhan from their mobiles or laptops.

This year the sisters sent the ashes to the brothers by courier

I can't tie ashes to my brothers for the first time: Sonal Patel

"I go to Valsad every year to tie ashes for my brothers," Sonal Patel of Gandhinagar said in a telephone conversation. On this day our whole family celebrates Rakshabandhan together, but for the first time this year I will not be able to bind my brothers to the ashes because of the corona virus. That’s why this year I’m going to send them ashes by courier. Sonal's brother Ravi and Jignesh also say that this will be the first time that we will not be able to meet the sister on the day of Rakshabandhan and we are going to buy a gift online and send it to the sister.

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Every year the markets are crowded with people buying ashes, this year barely 20-25 people come

The festival slumped in the market, throbbing online

Usually 15 days before the Rakshabandhan festival, huge crowds of people are seen in the markets to buy ashes. But no such sightings have been seen this year. This is because most of the areas have been placed under containment zones by the system to avoid local transition. Strict action is also taken against those who crowd in public. So the sisters are also buying ashes for their brothers online now. This has led to a sudden increase in the demand for ashes in the online market.

To avoid local transition, siblings are buying ashes and gifts online and delivering them to each other's homes. Due to which the demand for online websites including Amazon, Flipkart is increasing. At the same time, these companies are offering different discounts as well as gift vouchers to attract customers. Some online websites even offer a combo pack of chocolates, sweets and ashes. Grays like Tom and Jerry, Chhota Bhim etc. are attracting a lot of children.