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Wednesday, 7 October 2020

Today's positive story: Father made pickles and gave them as gifts

 Today's positive story: Father made pickles and gave them as gifts to relatives, daughter started her business after studying in London, turnover reached one crore in three years

  • Nebula currently produces more than 50 varieties of pickles, with the highest demand for mango and jaggery pickles, mixing jaggery instead of sugar.
  • His team employs 15-20 people, 13 of whom work in farming and pickling in Khajuraho, while the rest handle marketing and packaging work in Gurgaon.

Niharik Bhargava grew up in Delhi, after which he did a Masters in Marketing Strategy and Innovation from London. He got a job in a multinational company, he also had a good salary, but his mind did not seem to be in the job and he quit the job within a year. In 2017 he launched a pickle making startup.

Today it has its own farm of 50 acres, where all the products used to make pickles are grown organically. More than 30 tons are being produced every year. Last year, his company's turnover was Rs one crore.

After graduating from Delhi University, Niharika, 27, obtained a master's degree in marketing strategy and innovation from London in 2015, after which she returned to India and started working for a multinational company in Gurgaon.

Niharik says, "I always wanted to start my own business, but I never thought of making pickles. Dad was fond of making pickles. He used to make pickles and give them as gifts to relatives. .

He says, one day I said to Dad, why don't you do pickle business, then Dad started laughing and said I have done what I had to do, now it is up to you. I thought the work was good, but there was some doubt as to whether the pickle business would work, as pickles are made in almost every home. "

Niharika then started doing research on the pickle market. Talking to many people, I realized that there is a huge demand for pure and home-made pickles. There are a large number of people who do not like pickles found in the market, but buy out of compulsion. Then, he turned his father's passion into his profession and began to learn how to make pickles.

"Initially, we used to set up our pickle stalls in Delhi and its environs where there were exhibitions. The response was good. After that, we started offering pickles in the local market as well," says Niharika.

Meanwhile, he went to Khajuraho in Madhya Pradesh, where his father had taken land for farming, but no special work was done there. I really liked the place. I thought why not all the products used in pickles should be grown on the farm here, which will further my business and people will also get pure pickles.

Neharika further said, "On our farm we planted many plants including mango, mango, lemon, turmeric, ginger, chilli which were used in making pickles. We also hired some people there. There were also some women who made pickles. From there pickles were prepared and brought to Delhi and sold in the market. Gradually the demand started increasing. People started getting calls from other cities as well. Then in 2017 we started a company called The Little Farm in Gurgaon and also started selling products online. Started. "

Neharika says that we did not take any training from outside to make pickles, I was taught by my father. I'm still learning. We people are constantly researching and experimenting on how to make pickles better and healthier.

Nebula currently does organic farming on 50 acres of land, growing everything from fruits, vegetables and chillies that are used to make pickles. They do not use any items on the market. They also do not use synthetic or preservatives in their pickles. It uses rock salt instead of ordinary salt, so that people do not have a sore throat.

It currently sells more than 50 varieties of pickles, with the highest demand for mango and jaggery pickles. In this he mixes jaggery instead of sugar. It also sells things like spices, oils, sauces, chili powder.

At present his team employs 15-20 people, out of which 13 work in Khajuraho farming and pickle making, of which 10 are women, the rest work in marketing and packaging in Gurgaon.

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